Session Yoga Identity

Posted on: March 13th, 2012 by saywellsdesign

I just completed the visual identity for Session Yoga, a new power yoga studio opening this spring in the Broadway Village center here in Tucson, Arizona. It was such a pleasure to work with Chelsea Lucas and Kristin Horton to craft the logo, and with such a great team it’s surely going to be big.

The goal was to create something unique in the yoga field, that didn’t have poses or lotus flowers like so many other studios. We wanted it subtly powerful and contemporary, with still a nod to the conceptual origins of the Eastern practice. The active green shade fading down to the solid steel color imbues a dynamic figure grounded at the base.

Here’s a shot of the exterior of the space. It’s an amazing 70-year-old brick building that faces a Fridays Farmer’s Market and neighbors the new Sushi Garden location.

The Bisbee Royale Identity

Posted on: March 2nd, 2012 by saywellsdesign

I’m pleased to unveil the new visual identity for a sure-to-be amazing new music and arts venue in Bisbee, Arizona, called The Bisbee Royale.

The owners of the space, who told me it was once an old Baptist church, were highly inspired by the history of the mining town and some evocations from an era where music met craftsmanship. A member of their staff has one of the biggest antique radio collections any of us had ever seen, so the direction was clear to incorporate visual elements from what made them so classic and identifiable.

They recently repainted the building (it was a hideous hot dog color palette of ketchup red and mustard yellow) and you can just feel it hum with energy now… This shade of blue is close to what a friend and muralist Salvador Duran called “Frida Khalo Blue”. Check it out:

Sparkroot menu featured on Art of the Menu

Posted on: January 27th, 2012 by saywellsdesign

Under Consideration has featured Sparkroot’s menu boards and printed collateral on its renowned blog called Art of the Menu. I’m honored to be included with such amazing designers as OMFGCO., Nothing:Something, Pentagram, and Mucca Design. Sparkroot deserves the attention too; it’s such an inspirational space.

Silver Thread Trio website

Posted on: January 23rd, 2012 by saywellsdesign

In preparation for Silver Thread Trio’s forthcomin record, Trigger & Scythe, Saywells Design developed a brand new website at silverthreadtrio.com. The website and album artwork celebrate their strong roots in early 20th century country-western and Appalachian traditional music. Listen to a few tracks, and be sure to attend their CD Release Party at Plush on Saturday, January 28!

 

LUZ DE VIDA

Posted on: November 2nd, 2011 by saywellsdesign

I am honored to be mentioned among other Tucson legends in the arts community, with whom I worked to organize Luz De Vida: A Compilation to Benefit the Victims of the Tucson Tragedy. The album was released October 18, 2011 on vinyl–featuring an amazing assortment of local talent–and as an extended digital download–with bands such as Spoon, Jimmy Eat World, Neko Case, Robyn Hitchcock, Ozomatli and more. I worked closely with James Tritten of Fort Lowell Records (the imprint it was released under) to craft artwork suitable for such a momentous and honorable project. I believe it conveys simultaneously a sense of remorse and longing for those lost on that fateful day in January, 2011, as well as a sense of hope and unity that our community has gathered around.

Check out more information about Luz De Vida at musicagainstviolence.org, see other releases by Fort Lowell Records, and buy the album via iTunes. The reviews have been very favorable!