I just completed the visual identity for Session Yoga, a new power yoga studio opening this spring in the Broadway Village center here in Tucson, Arizona. It was such a pleasure to work with Chelsea Lucas and Kristin Horton to craft the logo, and with such a great team it’s surely going to be big.
The goal was to create something unique in the yoga field, that didn’t have poses or lotus flowers like so many other studios. We wanted it subtly powerful and contemporary, with still a nod to the conceptual origins of the Eastern practice. The active green shade fading down to the solid steel color imbues a dynamic figure grounded at the base.
Here’s a shot of the exterior of the space. It’s an amazing 70-year-old brick building that faces a Fridays Farmer’s Market and neighbors the new Sushi Garden location.






