Project Info

We’d describe it as the anti-souvenir shop. Why I Love Where I Live is a local boutique at the MSA Annex, just west of downtown Tucson. It’s an authentic celebration of place, encouraging people to love and engage with their local community. We worked with the folks at Why I Love Where I Live to create the brand identity, print and digital marketing materials, and a whole lot of hats, tees, stickers, pins, cards & more. In Fall 2023, Why I Love Where I Live opened a second location in Gilbert, AZ, at Epicenter at Agritopia.

IDENTITY
COLLATERAL
Merchandise
Signage
Experience